Privacy Policy

Your information, handled with care

Effective October 28, 2026. We collect only what we need to help you with your coverage, and we never sell your personal information.

On this page

Who we are
Information we collect
How we use your information
How we share your information
Phone calls and text messages
Health and financial information
How we protect your information
Your choices
Children’s privacy
Other websites
Using this website
Changes to this policy
Contact us

Who we are

Security First Benefits Corporation (“Security First,” “we,” “us”) is a licensed insurance agency in Flint, Michigan. We help employers and individuals with group benefits, health, Medicare, life, dental, vision and supplemental coverage. This policy explains what information we collect through this website, how we use it and the choices you have.

Information we collect

Information you give us. When you request a quote, use a form or contact us, you may share:

Your name, email, phone number and mailing address
Details needed for a quote, such as date of birth, gender, household size, tobacco use, height and weight
Health, medication and doctor information, so we can compare plans that fit you
For employers: your company name, number of employees and current plan details

If you apply for coverage, the insurance company may require more, such as your Social Security number or financial information. We collect that only when an application calls for it, and we never ask for it through an ordinary website form.

Information collected automatically. Like most websites, ours uses cookies and similar tools to record things like your browser type, the pages you visit and how you found us. This helps the site work properly and shows us which pages are useful. Some of our calculators and checklists save your entries only in your own browser, on your device, and we don’t receive them unless you choose to send them to us.

How we use your information

To answer your questions and prepare quotes and plan comparisons
To help you apply for, enroll in and keep your coverage
To provide ongoing service, such as claim help, renewals and yearly reviews
To send information you’ve asked for, or updates about coverage that may affect you
To improve our website and services
To meet our legal, licensing and regulatory obligations

We do not sell or rent your personal information. We share it only as needed to serve you:

Insurance companies you ask us to get quotes from or apply with
Service providers who help us run our business, such as benefits enrollment platforms, secure file sharing, email and website hosting. They may use your information only to provide services to us.
When required by law, such as to respond to a subpoena or regulator, or to protect the rights and safety of our clients, our company or others
If our business changes hands, client records may transfer to the new owner, who must protect them under this policy

Phone calls and text messages

If you request a quote or ask us to contact you, a licensed agent may call, email or text you about your request. If you agree to receive text messages, message frequency varies and message and data rates may apply. Reply STOP to opt out at any time, or HELP for help.

Mobile phone numbers and text messaging consent are never shared with third parties or affiliates for their marketing or promotional purposes.

Health and financial information

Insurance agencies follow special privacy rules. We protect personal financial information as required by the Gramm-Leach-Bliley Act and Michigan insurance law. When we work with an employer’s group health plan and receive protected health information, we handle it as required by HIPAA and our agreements with that plan.

How we protect your information

We use reasonable administrative, technical and physical safeguards, including encrypted connections on this website, secure file sharing and limits on who can access client records. No system is perfectly secure, so please don’t send Social Security numbers or other sensitive details through regular email. Ask us for a secure way to send them.

We keep information as long as we need it to serve you and as required by law and insurance regulations, then dispose of it securely.

Your choices

Marketing emails: use the unsubscribe link in any email.
Texts: reply STOP.
Calls: tell us you’d like no more calls, and we’ll note it.
Cookies: you can block or delete cookies in your browser settings. Some parts of the site may not work as well without them.
Your records: you can ask to see, correct or update the information we have about you by contacting us below.

Children’s privacy

This website is meant for adults. We don’t knowingly collect information from children under 13. When we quote family coverage, we collect dependents’ information only from a parent or guardian.

Other websites

Our site links to insurance companies, government agencies and other websites. We aren’t responsible for their content or privacy practices, so please review their policies when you visit them.

Using this website

The information on this site is general and for educational purposes. It isn’t legal, tax or medical advice, and it doesn’t describe every benefit, limit or exclusion of any plan. Plan details come from the insurance company’s documents. Carrier names and logos belong to their owners.